In 2017, Belber, the iconic
heritage handbag and luggage company, joined up with Taja Sevelle for the U.S.
launch of her new dance song, Little Diva.
April, 2017- Little Diva hit
Top 30 on the Billboard Dance Club Charts in the U.S.
“Little Diva is a smash
hit!” – DJ Rizzo
Belber created a handmade,
limited edition, Little Diva Tribeca Tote to celebrate the meaning and launch
of Taja’s song, Little Diva. The tote will also help to benefit two charities:
Urban Farming and Gabrielle’s Angel Foundation.
“Little Diva is a personal
reflection and tribute to the lives of many people who have graced our world
with pioneering, life-changing and life-giving accomplishments. A true Diva is
compassionate and giving, and knows that the real gifts of life are held not in
numerous possessions and self-serving behavior, but rather, graceful, elegant
and honorable authenticity and unconditional love for one’s self and for all.
Dance to your heart’s content Little Divas, and Roll This Thing Around!”
– Taja Sevelle
Ms. Sevelle also invented a
kitchen appliance and partnered on the invention with Larry King and his wife,
Shawn King. She holds three Patents for her invention.
Taja has authored three
forthcoming books: One non-fiction, From the Root: 8 Ways to Balance and Change
le Monde, and two novels, Rain on a River and 49 Days. She has also co-written
a script for 49 Days.
A Minneapolis native, Taja
Sevelle built her recording career singing in jazz and R&B bands. She also
assembled her own band, managed and funded it, recorded music, distributed it
to local stores in Minneapolis and garnered shows and local airplay. After appearing
as an extra in Purple Rain, Taja’s life took a twist when she was accepted into
the Berklee College of Music in the same week that she was offered a record
deal from Prince. Prince originally wanted Taja to be in a new girl band that
he planned to put together but recognized her as a solo artist. He gave Taja a
lot of creative freedom at that time, and allowed her to write four songs on
her debut CD.
Prince asked the President
of Warner Brothers Records, Lenny Waronker, to work with Taja, along with
Michael Ostin and Benny Medina, who was the executive producer of her debut CD.
Prince wrote two songs on the CD – “Wouldn’t You Love to Love Me?” and “If I
Could Get Your Attention.” He also allowed Taja to re-write the lyrics for the
bridge of “If I Could Get Your Attention.” The first song that Taja had ever
written was “Love is Contagious.” Prince loved the song, and the team decided
to release it as a first single. They also re-launched Frank Sinatra’s dormant
label, Reprise, with Taja Sevelle as the first artist. She became the only
artist to work with Prince who was on Paisley Park Warner Brothers and Reprise
From Minneapolis to
Hollywood, “Love is Contagious,” became a charted Billboard hit in America and
Europe, reaching #7 in the UK. Suddenly she was promoting her debut CD and
rapidly becoming a well mentored songwriter. On her second CD for Paisley /
Warner / Reprise, Taja co-wrote with Burt Bacharach and Thom Bell, as well as
David Paich. Subsequent to her record deal with Prince, she continued writing
songs with Burt Bacharach and Thom Bell, and also went on to write for Warner
Chappell Music under the guidance of John Titta, writing with other legendary
songwriters around the world including Nile Rodgers, Jeff Silbar, Dennis
Matkosky, Gerhard McMann and Sy Coleman. Her song catalog has over 200 songs
and has songs placed with artists Arrested Development and Johnny Mathis among
Prince also supported Taja’s
philanthropic endeavors. While Taja recorded Toys of Vanity in Detroit, she
began to see the amount of poverty due to job loss in the city as well as the
excess amount of unused land. In 2005, she established Urban Farming™, a 501c3
with the mission to “Create an Abundance of Food for All in Our Generation.”
Prince founded helped to support the charity from the beginning. The
organization began by planting three gardens of free food in Detroit and there
are now more than 64,000 gardens in 61 countries around the world that are part
of the Urban Farming Global Food Chain®. Prince donated a portion of his
perfume sales to Urban Farming and performed a benefit concert for the
organization in New York City.
Taja Sevelle and the work of
Urban Farming has been featured on the Ellen DeGeneres Show, Good Morning
America, CNN, the Montel Williams Show, NPR National, the BBC, Fox National,
USA Today, The Los Angeles Times, The New York Times and over 30,000 other
media outlets. In addition to Prince, Urban Farming™ has also garnered
celebrity support from the music and film industry: including T.I., Richard
Lewis and his wife, Joyce Lapinsky, Zac Brown Band, Keke Palmer, and Ed Begley
Jr., among others. Taja and Urban Farming are featured in an episode of Urban
Conversion (PBS, Create TV) and with Forest Whitaker and Quincy Jones III in a
healthy lifestyle documentary, Feel Rich.
Urban Farming connected with
Peoples Organic and Birmingham Chocolate to create a line of Vegan, Organic,
and Fair Trade dark chocolate bars. The organization receives donations from
partial proceeds of each of the available six flavors of the chocolate bars,
which are available in all Peoples Organic, Green stores and French Meadow
Bakeries in the U.S.
Taja Sevelle speaks all over
the world and has been a keynote speaker in more than 85 press conferences
including: the Yale Sustainable Agriculture Panel; The National Academy of
Recording Arts and Sciences Songwriters Panel in New York; the National Black
Caucus Panel on Food Deserts in Washington, D.C. and The Farm Credit Council
Convention in Washington, D.C. She has received several notable awards for her