In 2017, Belber, the iconic
heritage handbag and luggage company, joined up with Taja Sevelle for the U.S.
launch of her new dance song, Little Diva.
2017- Little Diva hit Top 30 on the Billboard Dance Club Charts in the
Diva is a smash hit!” – DJ Rizzo
Belber created a handmade, limited
edition, Little Diva Tribeca Tote to celebrate the meaning and launch of
Taja’s song, Little Diva. The tote
will also help to benefit two charities: Urban Farming and Gabrielle’s Angel Foundation.
“Little Diva is a personal
reflection and tribute to the lives of many people who have graced our world
with pioneering, life-changing and life-giving accomplishments. A true Diva is
compassionate and giving, and knows that the real gifts of life are held not in
numerous possessions and self-serving behavior, but rather, graceful, elegant
and honorable authenticity and unconditional love for one’s self and for all.
Dance to your heart’s content Little Divas, and Roll This Thing Around!”
– Taja Sevelle
Ms. Sevelle also invented a kitchen
appliance and partnered on the invention withLarry
King and his wife Shawn King. She holds 3 Patents for her
Taja has authored three forthcoming books: One non-fiction, From
the Root: 8 Ways to Balance and Change le Monde,and
on a Riverand49
Days. She has also co-written a script for49 Days.
A Minneapolis native, Taja Sevelle
built her recording career singing in jazz and R&B bands. She also
assembled her own band, managed and funded it, recorded music, distributed it
to local stores in Minneapolis and garnered shows and local airplay. After
appearing as an extra inPurple
Rain, Taja’s life took a twist when she was accepted into theBerklee College of Musicin the same week that she was offered
a record deal fromPrince.
Prince originally wanted Taja to be in a new girl band that he planned to put
together, but recognized her as a solo artist. He gave Taja a lot of creative
freedom at that time, and allowed her to write four songs on her debut CD.
Prince asked the President of Warner
with Taja, along withMichael
OstinandBenny Medina, who executive
produced her debut CD.Prince
wrote two songs on the CD: Wouldn’t You
Love to Love Me?andIf I Could Get Your Attention. He also allowed Taja
to re-write the lyrics for bridge of If I
Could Get Your Attention. The first song that Taja had ever written wasLove
is Contagious. Prince loved the song, and the team decided to
release it as a first single. They also decided tore-launch Frank Sinatra’s dormant label, Reprise,
with Taja Sevelle as the first artist. She became the only artist to work with
Prince who was on Paisley Park Warner Brothers and Reprise Records
Taja briefly signed a recording deal
with Wildcard/Polydor in London,
where she lived for close to a year. After exiting that deal, she worked
closely with Nile Rodgers, writing
and recording throughout the summer and fall. A few months later in 1998, after
a bidding war with nine major record labels, Taja signed a $1.2 million deal
550. She worked directly withTommy Motolla
and Poly Anthonyand
released her third CD,Toys
of Vanity. Taja recorded the CD in Detroit, Michigan with
Riceand the CD
included the song she had co-written with Nile Rodgers, US. In 2014, Taja’s record label, Matrix Music, in collaboration with Dauman Music, released Little
Diva in the UK, and the song reachedTop 40 on the Pop/Dance charts in the UK.
From Minneapolis to Hollywood, “Love
is Contagious,” became acharted
Billboard hit in America and Europe, reaching #7 in the UK.
Suddenly she was promoting her debut CD and rapidly becoming a well mentored
songwriter. On her second CD for Paisley / Warner / Reprise, Taja co-wrote withBurt Bacharach and Thom Bell, as well as David
Paich. Subsequent to her record deal with Prince, she continued
writing songs Burt Bacharach and Thom Bell, and she went on to write with other
legendary songwriters around the world including Nile Rodgers, Jeff Silbar, Dennis Matkosky, Gerhard McMann and Sy
Coleman. Her song catalog has over 240 songs and has songs placed with
DevelopmentandJohnny Mathisamong others.
Wildcard/Polydor and Sony 550:
Prince also supported Taja’s
philanthropic endeavors. While Taja recorded Toys of Vanity in Detroit, she
began to see the amount of poverty due to job loss in the city as well as the excess
amount of unused land. In 2005, she foundedUrban
Farming™, a 501c3 with the mission to “Create an Abundance of
Food for All in Our Generation.” Prince helped to support the charity from the
beginning. The organization began by planting 3 gardens of free food in Detroit
and there are now over 64,000 gardens in 61 countries around the world that are
a part of the Urban Farming Global Food Chain®.Prince donated a portion of his perfume sales to
Urban Farming and performed a benefit concert for the organization in New York
the work of Urban Farming has been featured on theEllen DeGeneres Show, Good Morning America, CNN,
the Montel Williams Show, NPR National, the BBC, Fox National, USA Today, The
Los Angeles Times, The New York Times and over 30,000 other media outlets.In addition to Prince, Urban Farming™
has also garnered celebrity support from the music and film industry: includingT.I., Richard Lewisand his wife,Joyce Lapinsky, Zac Brown
Band, Keke Palmer,andEd Begley Jr., among others.Taja and Urban Farmingare featured in an episode ofUrban Conversion(PBS, Create TV)and withForest WhitakerandQuincy Jones IIIin a healthy lifestyle documentary,Feel Rich.
Urban Farming connected with Peoples Organic and Birmingham
Chocolate to create a line of Vegan, Organic, and Fair Trade dark chocolate
bars. The organization receives donations from partial proceeds of each of the
available six flavors of the chocolate bars, which are available in all Peoples
Organic, Green stores and French Meadow Bakeries in the U.S.
Taja Sevelle speaks all over the world and has been a keynote speaker in more than 85 press conferences including:the
Yale Sustainable Agriculture Panel; The National Academy of Recording Arts and
Sciences Songwriters Panel in New York; the National Black Caucus Panel on Food
Deserts in Washington, D.C.and
The Farm Credit Council Convention in Washington, D.C. She has received several
notable awards for her philanthropic work.